James is an established Chef and Restaurateur.  He is passionate about sharing his recipes in the kitchen, as well as, his recipe for  what it takes to "make it" today in the business of serving others.

A coach's job is to maximize the potential of their team members.  Whether you are a new  professional or a seasoned veteran, everyone can use a coach.  Sage advice or a fresh outlook can make the difference between getting what you want or remaining stuck.  

If you aren't running your business then nobody is! More than likely, your business is running you.  Without solid systems, metrics, communication, and policies it is simply impossible to succeed in hospitality-- or in any aspect of life.

Your team must have a clearly defined mission,  a vision, and an expectation of how to conduct themselves.  Your business can only perform as  strongly as your team and the culture your create for them.  (Hint: your culture is -SERVICE.)

A great brand is more than a logo or tag line, or the product behind the name.  A brand embodies the reputation of a business (or person).  It is a culmination of the values, attitudes, and behaviors of the brand itself.  A great brand knows who it is, what it is, and how it serves. 

Whether you are a fast casual or full service establishment, staying current on market trends and dietary needs is key.  But,  consistency and profitability are equally as important.   CJA can help create or revamp a menu to accomplish any set of goals.